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Prostate Cymru
digital marketing

The leading prostate health charity in Wales, Prostate Cymru raises awareness of prostate risk, supporting treatments and improving available equipment, as well as funding research and innovation. Founded in 2003, it has been successfully supporting education around prostate disease and the accompanying issues ever since.

how we helped

We first started working with Prostate Cymru in 2021 when they commissioned us to deliver training workshops on digital marketing subjects such as Content Marketing, LinkedIn, Advertising Online, and Measuring Success with Google Analytics. 

Following this successful collaboration, the team asked us to use our expertise in helping them promote an upcoming fundraiser event. The success of this fundraiser, and the way we worked alongside their team, proved we could deliver what they needed and we’re happy to say we’ve been their digital marketing partner ever since.

Part of our involvement with Prostate Cymru was helping to secure the free Google ads grant available for charities. Once the grant was in the bag, we then managed the resulting Google ads campaigns (both free and paid). The aim of the campaigns was to help drive traffic and awareness to their causes, fundraising events, and interactive prostate health assessment. 

In addition to Google advertising, we also helped manage digital advertising campaigns across Facebook and Instagram, with the primary aim of driving sign-ups to Prostate Cymru’s fundraising events such as the Big Walk, Five Valleys, Cardiff Half Marathon and the extra adventurous Machu Picchu events.

the outcome

In our initial 12-month collaboration with Prostate Cymru, we were really excited to have achieved an outstanding 415% surge in their overall web traffic. We worked together to establish and implement conversion goals on their website, resulting in a total of 5,538 conversions during the same period.

In the following year, despite maintaining the same budget allocation for ad spend, we continued to excel, delivering a remarkable 21% boost in annual website traffic and a substantial 32% increase in goal conversions. We were delighted that our meticulously managed ad campaign directly contributed to 87.7% of the total web conversions on the Prostate Cymru website over a 12-month span.

Working with such a great cause has undeniably solidified our role in enhancing the awareness of Prostate Cymru’s cause and educating the public about prostate cancer symptoms, which is hugely satisfying for our team. Our SEO efforts have also significantly bolstered their fundraising income, particularly through the promotion of various events. Helping a charity like Prostate Cymru means a lot to us – it makes us feel like we’re having a meaningful impact and contributing to a cause that positively impacts countless lives.

what the client said

We have worked with the team at Web Adept for the past six months. At the outset we agreed clear and measurable objectives, which resulted in increased referral and organic traffic to our website, a hike in our social media following and engagement as well as improving the general B2C and B2B interaction. Web Adept also facilitated a series of bespoke workshops to enhance the skillset of the team at Prostate Cymru. We have been so delighted with the partnership, which provides an experienced, responsive and cost-effective resource, that we’ve extended the partnership to cover a further 12 months. Thank you.

T.T – Prostate Cymru

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