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targeted precision with
pay per click
Our Pay Per Click Advertising services give you tangible results and the very best return on investment.
get more leads with pay per click
A great looking website isn’t much use if no-one can find it. We use Pay Per Click (PPC) advertising to take you straight to the top of search engine results pages (SERP) and guarantee web traffic. Our pay per click experts identify and integrate all the magic keywords and phrases your customers search for, so your site gets more attention from the people most likely to buy your products and services.
Plus, because you only pay when someone clicks on the advertisement, it’s a really cost effective way to use your ad spend.
rise above the competition
Not many people look further than the first page of search results – some don’t even scroll past the top few entries. If your competitors are way up there and you’re still languishing near the bottom (or even on the dreaded second page) they’ll snag the sales. Customers are in a hurry to find what they want online and it’s our job to make it as easy as possible for them to find you before they spot your rivals. So, if you want to attract valuable leads and sales before your competition does, we’re the perfect wingman.
digital marketing portfolio
One look at our portfolio shows you just how diverse our client base is. We’ve had the pleasure of collaborating with a huge range of businesses over the years, from sole traders and ambitious startups to national organisations and established industry leaders.
Showing: Digital Marketing
maximise ROI with conversion tracking
The beauty of PPC, compared to more traditional forms of advertising like print, radio or TV, is that you can actually measure your return on investment. Our Web Adept PPC specialists ensure that your conversion tracking goals are professionally set up to give you a clear roadmap to success.
With our transparent reporting and continual optimisation of your pay per click campaigns, you can rest assured that your ad spend is generating results for your business.
We have been so delighted with the partnership, which provides an experienced, responsive and cost-effective resource, that we’ve extended the partnership to cover a further 12 months. Thank you.
T.T – Prostate CymruWe’ve been working with Web Adept for a couple of years and continue to be delighted with their service and the results we generate from our marketing campaigns.
R.B – Baker CharlesStruggling to get the very best return on your digital marketing efforts? We’ve got the solution.
Don’t worry, if your digital marketing isn’t getting the results you want, you’re not the only one. Fortunately, we help businesses like yours to perfect your overall strategy, power through those pesky digital roadblocks that are holding you back – and everything in between.
After 30 odd years in the game, we’ve got some serious know-how. So, if you’re looking for experienced, friendly experts who’ve got the whole digital marketing thing down to a fine art, get in touch for a chat.
What is Pay Per Click and how does it work? 
Pay Per Click (PPC) is an online advertising model where you only pay each time someone clicks on your advert. It’s a way of buying visits to your website rather than earning them organically. In a PPC campaign, advertisers bid on specific keywords relevant to their target audience. When users type those keywords into search engines like Google, the ad appears in the top of the search results. PPC is a cost-effective and measurable way to drive targeted traffic directly to your website, making it a popular choice for businesses looking to increase visibility and generate leads.
How do I work out my PPC advertising budget?
Our process starts with defining your ad campaign’s goals and understanding the value of a conversion for your business. We also consider the competition; if there’s a lot of competition, the higher the cost per click and, therefore, the higher budget. We know PPC inside out and our team will work with you to make sure that you get the very best results at a cost that makes sense for your business.
What platforms offer PPC advertising?
Google Ads is one of the most widely used platforms as it allows ads to appear on the search results; Bing Ads is another option which works in a similar way. You can also use PPC advertising on the major social media platforms. Our team know their way around every option and can help you decide which platforms will achieve the best results for you.
How quickly will I see results from PPC?
PPC is one of the quickest and most measurable ways to drive traffic. Results can be seen within a few days of launching a campaign. However, we continually refine and optimise your campaign, so it may take a month or two before you see the true impact.
What’s the difference between PPC and organic traffic?
Pay Per Click uses targeted keyword bidding that places your ad in the top of the search results. It’s one of the quickest and most effective ways to see results from marketing. Organic efforts focus on improving your visibility through website content and SEO practices to help put you nearer the top. Both have their benefits and create a holistic online strategy when used together, with PPC offering quick results and organic traffic reflecting a website’s credibility and value.
How do you measure PPC campaign success?
We analyse various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS) to evaluate different aspects of the campaign. We send you a comprehensive monthly report so that you can keep an eye on the results. PPC isn’t a static process, we also use these figures to tweak your campaign as we go along to ensure you continue to get the best results.
Can I target specific demographics or locations with my ads?
Yes. One of the most powerful advantages of PPC (Pay Per Click) advertising is the ability to precisely target specific demographics and locations. You can define your audience based on their age, gender, interests, behaviours, and geographic location. That’s useful because you know that your ads are reaching the right people, increasing the likelihood of engagement and conversions. Whether you’re trying to reach local customers or the global market, our PPC expertise will help you target your ideal customer.
How often should I adjust or review my PPC campaigns?
Regular adjustments are key to keeping everything on track. The frequency all depends on how the campaign is performing, but don’t worry. At Web Adept, we take care of all that for you. We never take our eyes off the ball and are constantly reviewing the results to ensure you get the best ROI from your ad spend.
Are there any hidden costs involved in PPC?
No one likes financial ‘surprises’ so we’re always transparent about our costs. There are 3 key costs in a PPC campaign; set up, management and ad spend. Set up covers things like research and building the campaign on your chosen platform. The management fees are used to continuously tweak and optimise your campaign and generate your monthly report. The ad spend is up to you. We can let you know how much we think your budget should be to deliver the results you want, but ultimately, it’s your decision.
Do I have to have a website with Web Adept to run a PPC campaign with you?
Not at all. We run successful PPC campaigns for web clients and non-clients. So, if you host with someone else but want to take advantage of our 30 years of industry experience, we’d be more than happy to help you.