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google ads that
convert
Our Pay Per Click Advertising services give you tangible results and the very best return on investment.
gain the strategic advantage
Struggling with your online visibility? Our Google Ads services could be the gamechanger you’re looking for. At Web Adept, we strategically position your brand where it matters most. From carefully analysing your target audience to researching market trends, our Google Ads specialists identify the sweet spots to make sure you’re placed where your message will resonate the loudest.
We don’t do ‘one size fits all’. We create bespoke campaigns specifically tailored to your business objectives, whether that’s increasing brand awareness, driving website traffic, or boosting sales.
compelling ad copy
With over 30 years in the digital marketing business, finding the most effective keywords and creating compelling copy is second nature to us. We carefully research the search terms your audience is using and make sure your ads appear where it matters most, driving highly targeted, relevant traffic to your website. We know that words have an incredible power to engage, persuade, and inspire action. Our team of skilled copywriters create winning ad copy that grabs attention and drives those all-important clicks and conversions.
digital marketing portfolio
One look at our portfolio shows you just how diverse our client base is. We’ve had the pleasure of collaborating with a huge range of businesses over the years, from sole traders and ambitious startups to national organisations and established industry leaders.
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trustworthy data reports
Numbers don’t lie, and we take our data seriously. At Web Adept, we go beyond the surface stats and dive deeper into the figures to give you a full picture of the intricacies of your campaign’s performance.
Our data-driven approach means we’re continually refining your strategies, optimising your budget, giving you actionable insights and ensuring your hard earned money is delivering the highest possible return on your investment.
ask the experts
maximise your online presence
Paid search advertising is one of the quickest, most measurable and highly effective marketing channels available to you. From strategy to execution, we’re here to help you get the most out of Google Ads – elevating your brand, driving engagement and maximising your online presence. So, if you need expert support to take your digital advertising to the next level, we’ll guide you every step of the way.
We’ve been working with Web Adept for a couple of years and continue to be delighted with their service and the results we generate from our marketing campaigns.
R.B – Baker CharlesWe have been so delighted with the partnership, which provides an experienced, responsive and cost-effective resource, that we’ve extended the partnership to cover a further 12 months. Thank you.
T.T – Prostate CymruStruggling to get the very best return on your digital marketing efforts? We’ve got the solution.
Don’t worry, if your digital marketing isn’t getting the results you want, you’re not the only one. Fortunately, we help businesses like yours to perfect your overall strategy, power through those pesky digital roadblocks that are holding you back – and everything in between.
After 30 odd years in the game, we’ve got some serious know-how. So, if you’re looking for experienced, friendly experts who’ve got the whole digital marketing thing down to a fine art, get in touch for a chat.
What are Google Ads and how do they work? 
Google Ads is an online advertising platform that allows businesses to display adverts on Google’s search results pages. As an advertiser, you bid on keywords relevant to your products and services, and when users search for those keywords, your ads are displayed. You only pay when someone clicks on your ad.
What types of ads can I create on Google Ads?
A lot! Google Ads supports various formats, including text, display ads, video, and app promotions. The format you choose depends on your marketing goals and the preferences of your target audience. If you’re not sure what to go for, we can always give you the benefit of our experience.
How much does Google Ads cost?
It all depends on your budget and bidding strategy. You just set a daily or monthly budget which you can adjust it at any time. You only pay when someone clicks on your ad (Cost Per Click or CPC), but Google also gives you tools to help you estimate the potential costs. If we’re running things for you, there’s a set-up and management fee on top of that.
How does Google decide on the placement of my ads?
That depends on your bid amount and ad quality. Google uses an Ad Rank system, which looks at factors like keyword bids, ad relevance, landing page experience, and historical performance. Ads with higher Ad Rank are more likely to appear in prominent positions – that’s why it’s always useful to have some professional help.
Can I target specific demographics with Google Ads?
Yes, Google Ads has some powerful targeting options. You can zone in on customers according to age, gender, interests, and even geographic locations. This precision ensures that your ads reach the most relevant audience for your business.
How can I track the performance of my Google Ads campaigns?
We make it as straightforward as possible for you, sending you a jargon-free monthly report to help you understand the performance of your ad campaign. If Google Ads metrics aren’t really your thing, we’re always on hand to run through the stats and discuss any changes we think are worth making.
How often should I review and adjust my Google Ads campaigns?
The short answer is regularly. The ad space is always evolving so ensuring you’re making continuous updates to your ads is important. However, you don’t need to worry about that when you run a Google Ad campaign with us. We continually review and tweak your campaign to get the best ROI and will regularly discuss our suggestions and explore ideas with you.
Do I have to have a website with Web Adept to run a campaign with you?
No, we love everybody here at Web Adept! For over 30 years, we’ve run successful ad campaigns for clients and non-clients, so we’re always happy to meet new people and give you the benefit of our digital experience.