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PPC audits with valuable insights
We give you the maximum value from your Pay Per Click ad spend and all the data you need to hone your strategy to perfection.
fine tune your PPC strategy
Like all digital marketing strategies, your PPC campaigns require fine-tuning and periodic assessments to ensure your ads are getting you the best return on investment. Our Web Adept PPC Audits give you the critical insights you need to gain a strategic advantage over your competitors.
With an in-depth analysis of your current efforts, we identify what’s working and what’s not, eliminating inefficiencies and propelling your business to even more success.
view your ads through a strategic lens
Our meticulous PPC audits don’t just analyse your click-through rates and ad spend. We carefully dissect your entire strategy. That means casting our experienced eyes over everything from your ad copy and keywords to your landing pages and budget allocation. We also benchmark your performance against your competitors (sometimes painful, always necessary). Once we’ve got the big picture, we can give you all the right help in all the right places.
digital marketing portfolio
One look at our portfolio shows you just how diverse our client base is. We’ve had the pleasure of collaborating with a huge range of businesses over the years, from sole traders and ambitious startups to national organisations and established industry leaders.
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agile PPC auditing services
If we’ve learned anything over the past 30 plus years, it’s that a good a PPC strategy has to be flexible. The online world can change in a heartbeat with the ever constant shift in consumer habits and incredible advances in technology – and your strategy has to be able to roll with the punches.
That’s why our proactive PPC specialists plan everything with the future in mind, so your business is always riding high on the crest of the latest digital wave.
ppc audits that get results
take your business forward with confidence
Whether you’re just setting off on your first web adventure, or you’ve lost your way and need a hand to get back on the right path, we can help. Get in touch with our PPC professionals for a chat and together we’ll create a focussed, well-defined PPC strategy to take your business forward with confidence.
We’ve been working with Web Adept for a couple of years and continue to be delighted with their service and the results we generate from our marketing campaigns.
R.B – Baker CharlesWe have been so delighted with the partnership, which provides an experienced, responsive and cost-effective resource, that we’ve extended the partnership to cover a further 12 months. Thank you.
T.T – Prostate CymruStruggling to get the very best return on your digital marketing efforts? We’ve got the solution.
Don’t worry, if your digital marketing isn’t getting the results you want, you’re not the only one. Fortunately, we help businesses like yours to perfect your overall strategy, power through those pesky digital roadblocks that are holding you back – and everything in between.
After 30 odd years in the game, we’ve got some serious know-how. So, if you’re looking for experienced, friendly experts who’ve got the whole digital marketing thing down to a fine art, get in touch for a chat.
What is a PPC audit, and why do I need one for my advertising campaigns? 
A PPC audit is a comprehensive review and analysis of your Pay Per Click (PPC) advertising campaigns. It helps identify areas for improvement, ensures optimal performance, and maximises the return on your advertising investment. Regular audits are absolutely essential for any business who wants to stay competitive.
How often should I audit my PPC Campaigns?
We recommend conducting a PPC audit at least once a year or whenever you make significant changes to your business, website, or advertising strategy. Having said that, a lot of clients find that more frequent audits, such as quarterly reviews, help them stay more agile and responsive to rapidly changing industry trends.
What aspects of my PPC campaigns do you evaluate during the audit?
We never do anything by halves. Our comprehensive PPC audit services cover a range of critical aspects, including keyword relevance, ad copy effectiveness, landing page quality, bid strategies, budget allocation, and overall campaign structure. We pay attention to all the little details and build the bigger picture, so you know exactly where your business stands.
Can you audit campaigns on multiple PPC platforms, such as Google Ads and Bing Ads?
Yes, we tailor our PPC audits to the specific platforms you are using and cover various platforms, including Google Ads, Bing Ads, and other PPC advertising channels.
What kind of insights will I receive in a Web Adept PPC audit report?
Our no-nonsense PPC audits give you clear, actionable insights into all of your campaign’s strengths and weaknesses. That includes recommendations for optimising keywords, improving ad copy, refining targeting, and enhancing overall campaign performance.
Can you help me action the recommendations from the PPC audit?
Absolutely, all that information isn’t much use if you don’t know where to start with implementing changes. As your digital marketing partners, we’re on hand to offer any support you need to make any necessary adjustments to your PPC campaign.
Do I have to have a PPC campaign with Web Adept to have an audit?
No, you don’t. We’re happy to help everyone and can provide an audit on any PPC campaign, regardless of whether we created it or not. All we need is access to your platforms to retrieve the necessary data and we can crack on with the audit from there.
Will you help me understand the report?
Of course! We want you to get a handle on every element of the report so that you can fully action any improvements we suggest. Our PPC auditors will sit down with you and your team to run through everything and answer any questions you may have.