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Baker Charles
digital marketing

Baker Charles are a leading financial recruitment agency based in London. Their team of specialist head-hunters match the very best finance and accountancy talent with top UK and international brands across the Retail, Consumer, Leisure, Technology, Media, Telecoms, Property and Construction sectors.

how we helped

We first worked with Baker Charles when they asked us for a thorough digital marketing audit during the COVID pandemic. The upshot of this was that their website needed a refresh on both the front and back end, plus their online marketing needed an injection of oomph. So, our web experts got to work on designing a stylish new website that ticked all the boxes and created a reinvigorated outreach strategy that would get them the attention they deserve. 

Once the new site was live, our team got stuck into the lead generation strategy to attract UK businesses seeking senior finance and accounting talent. Through targeted ad placements, keyword optimisation and managing Google Ads and Bing Ads to boost web traffic and optimise site conversions, we got them on the right track.

Since then, we’ve done a second upgrade on their website to keep things in perfect working order and we’ve continued to take care of their Pay Per Click marketing with Google Ads and Bing Ads.

the outcome

With support from our Web Adept ad campaigns, Baker Charles achieved an impressive 51.38% year-on-year surge in web traffic. This generated a number of major benefits to the company, including expanded reach, increased lead generation, improved SEO and wider brand awareness. 

To blow our own trumpet a bit here, we’re seriously good at what we do  – the data speaks volumes. Thanks to our meticulous goal conversion tracking on the new website – a resounding 65.74% of all goal completions in 2022 could be directly attributed to our ad campaign.

Our ongoing relationship with the Baker Charles team has been fantastic. We hold regular marketing meetings dedicated to performance evaluations, tactical discussions for the coming months, and collaborative brainstorming sessions. This keeps everyone on the ball. Through data analysis and identifying the most successful approaches, we can make sure that the campaigns are perfectly tailored to Baker Charles’ goals and optimised for the best results. 

what the client said

We’ve been working with Web Adept for a couple of years and continue to be delighted with their service and the results we generate from our marketing campaigns.

R.B – Baker Charles

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