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Will Claim
digital marketing

Willclaim are expert solicitors specialising in contentious will disputes as well as probate and trust claims. They can usually offer their services on a no win no fee basis and are a respected firm in the wills and probate litigation and dispute resolution sector. From disputed wills to improper estate administration, their experienced, friendly team are on hand to help individuals and families reach the best resolution possible.

how we helped

The wills and probate contentious dispute sector is extremely competitive. Willclaim have to stack up and stand out amongst other contentious probate specialists, and entities such as charities and govt sector organisations, as well as legal content bloggers. To that end, the marketing and content strategy we created was designed to give them greater online visibility and differentiate their unique offering from their competitors. We also knew that with their no-win no-fee offering, it was important for us to not only generate a greater volume of leads, but to also ensure those leads were of the right calibre to fit the business model. 

Cutting through the legal jargon in our content strategy played a key role in the campaign’s success, achieving the right balance between giving clients useful insights and case law while also making sure there were plenty of explainer posts to help those without a legal background.

the outcome

We love watching the numbers grow on campaigns like this and the SEO strategies employed here have certainly given the Willclaim team some impressive results. In fact, when we looked at their stats over the last 6 months, they’ve seen a healthy 60% increase in traffic from Google to the website. Definitely a positive outcome and something we can continue to capitalise upon going forward.

what the client said

Excellent service, cost parameters are clearly marked – they have made a massive difference to my business.

M.T – Will Claim Solicitors

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