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Vaughans
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A family-run business which has gone from strength to strength over the past five decades, Vaughans is the largest independent electrical goods retailer in Wales with a reputation for delivering high quality appliances and excellent customer service. 

With five showrooms across South and West Wales, they supply everything from small domestic and commercial appliances to audio visual goods and IT equipment. Their first class customer support includes offering same-day delivery, price matching, finance options and they stock the best brand names in electronics – they even have a dedicated Bose store with the complete range. 

the brief

The team at Vaughans felt their existing website was looking dated and just wasn’t up to the job of converting the volume of sales that they needed to drive online growth.

That’s where we came in. They wanted us to create a website that converted online visitors into paying customers. It needed to do their brand justice and highlight their reputation as an established and trusted family business where customers could expect top notch service and support. The site also had to be SEO friendly with the capacity and flexibility to grow alongside the business.

the solution

As promised, we put our e-commerce heads on and designed a custom website that zeroed in on converting more site visitors into sales.

Vaughans use specialist third-party stock control software through their software developers Cefa Soft. Our team worked with theirs to make sure Vaughans got exactly what they needed and a website they were delighted with.

Saving time and money is a big motivator in any business. The new site’s capabilities meant that Vaughans staff don’t need to double up on data entry. Plus, if a product sells out in store or online, it automatically shows as no longer available on the website – a must for any business wanting to avoid disappointing customers. 

high quality images

When it comes to electrical goods, you need to see what you’re buying, whether you’re planning to visit in-store or treating yourself to a new gadget online. The site is packed with crisp, clear images of every appliance on offer, as well as photos of the stores, fleet and staff that give customers a feel for the overall ethos of the brand.

other challenges

Like many busy companies, Vaughans admittedly didn’t always keep a close eye on their website analytics. So, we stepped in with a strategy for driving traffic to the new website through SEO, content and social media marketing techniques, and we continue to keep close tabs on the analytics to make sure traffic and sales are increasing.

Again, like many other businesses, the Vaughans team gets the importance of online marketing but admit digital just isn’t their thing – but it doesn’t have to be when you put it in our safe hands. We’re now their specialist outsourced partner for all their digital marketing needs so that they can relax and focus on what they do best instead.

what the client said

We have recently started working with the web adept team on our new venture to enhance our digital footprint. They have made the whole experience easy, and their helpfulness, support and knowledge will help our business grow. Our thanks go to the team for all their support, and we look forward to a long and bright future. Thanks all.

A.V – Vaughans

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