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Will Claim
PPC Case Study

Will Claim is a specialist solicitor firm who deal with disputes over wills and inheritance. They work with clients across the UK on cases involving the validity of a will, claims where someone has received little or no inheritance, and situations where an estate may not have been administered properly. 

Much of their work is handled on a no win no fee basis, and the firm is known for providing clear, straightforward advice to people dealing with what can often be difficult and sensitive situations. 

how we helped

The goal wasn’t simply more clicks – it was better enquiries from people who genuinely needed legal advice about a will dispute. 

We reviewed the firm’s Google Ads campaigns and restructured them, so the targeting and messaging focused more directly on people searching for help with inheritance disputes. 

Because these situations are often emotional and complicated, many people prefer to speak to someone directly before deciding what to do next. So, we made phone call extensions more prominent, making it easier for people to contact the firm straight from the search results. 

the outcome

Our changes quickly improved the quality of enquiries coming through the campaigns. While overall traffic was slightly lower than before, the number of enquiries increased by almost 90%, showing the ads were reaching a much more relevant audience. 

Phone enquiries also rose sharply, increasing by over 300%, making it much easier for potential clients to get in touch directly from the search results. 

In simple terms, the campaigns started working smarter, bringing in far more meaningful enquiries without needing to drive large amounts of extra traffic. 

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