Renewable Energy Website Design: How to Stand Out & Get More Clients

Why Renewable Energy Companies Need a High-Impact Website in 2025

With the intergovernmental agency IRENA forecasting 90 percent of the world’s electricity could come from renewable energy by 2050, the sector continues to expand at breakneck speed. For renewable energy companies, the ability to stand out in a crowded and highly competitive industry is becoming increasingly difficult. Unless you leverage the power of intelligent website design. As the foundation of your digital presence, an expertly constructed renewable energy website is the key to differentiating your business and attracting more clients.

Essential Website Features for Renewable Energy Businesses

Every business website needs to look the part and give customers all the information they need in a clear and engaging way. But it’s not a cut and paste exercise. The elements you need to add vary from ubiquitous to sector specific. In the case of renewable energy website design, there are a few fundamental features that most consumers expect:

Offer educational resources:

It’s a simple way to give people the facts and figures and also positions you as experts. Content ideas include in-depth blogs on key topics, FAQs, infographics, links to the latest energy research, authoritative content from regulatory bodies, etc.

Add value:

Include interactive calculators to help customers estimate energy savings, information on grants and financing options – anything that positions you as a company dedicated to helping your customers save money while reducing their carbon footprint.

Segment goods and services:

It sounds obvious, but you’d be surprised how many websites don’t quite hit the mark on this one. Make the customer journey as straightforward as possible by clearly segmenting your services, whether you provide home solar panel installation, energy assessments or offshore wind consultancy.

Include case studies:

Social proof is a powerful persuader. Case studies that feature your clients and demonstrate real before-and-after energy savings are marketing gold dust. It’s especially effective if you include images and video of the customers involved.

Put your sustainability credentials front and centre:

Consumers are increasingly environmentally conscious with 78% of people in a recent green energy survey reporting that they want to live more sustainably. Just because you are a renewable energy company, doesn’t mean you’ll get the sale just on that basis alone. You need to prominently highlight your certifications, partnerships, and commitment to sustainable practices in all areas of your business.

Big-up your local expertise:

Regulations and targets vary from region to region. As do grants. So, emphasise your understanding of local policies, energy programs and funding schemes. Or explain which renewable energy solutions best suit the yearly weather conditions in your area.

SEO Strategies to Attract More Clients to Your Renewable Energy Website

Intelligent renewable energy website design will make your business more discoverable on search engines. Featuring higher up in the search results requires strategic SEO tailored to the renewable energy sector. A few ways to implement this are:

Think about what your customers will be typing into Google and use key search terms in your text. That could include location-specific terms to attract local clients, problem/solution-focussed key phrases, or long-tail terms for more niche or complex queries. Don’t forget to make sure your Google Business Profile and other local directories are all up to date and fully optimised too.
Create longer form clusters of content like blogs, guides or guest contributions from industry experts around core phrases and topics that you want to target. For example, “ground source heat pump benefits” or “solar energy consultancy”.
Adding technical schema markup is another way to attract more clients to your renewable energy website. This is essentially a type of code that helps search engines understand your content and gives customers extra detail about your renewable energy specialties, service location, etc.

How UX and Mobile Optimisation Can Boost Your Renewable Energy Leads

User experience (UX) design ensures that anyone who visits your website has an easy, enjoyable and intuitive journey from landing to leaving. A good renewable energy website should be fast, straightforward and take customers on a smooth journey to conversion, whatever device they are using. Crucial elements of UX design include:

Fast loading:

Most people won’t wait more than a few of seconds for a webpage to appear, so a superfast load time is essential.

Mobile-first design:

Ever hopped onto a website on your phone to be faced with a disjointed mess that’s also too small to read? With over half of internet searches conducted via smart phone, your site needs to look perfect and function effortlessly on mobile devices.

Accessible design:

A successful website design takes everyone into account. Your site needs to have all the features that enable people with disabilities to have a positive user experience. From colour contrast and alt text to screen reader compatibility and labelled forms, there are lots of accommodations that need to be included.

Simple, logical navigation:

Don’t make visitors hunt for what they want. Offer clear paths for each customer type to help them navigate straight to the information they need.

Scannable content:

We’re all busy and most of us scan a webpage rather than reading every word. Bold headers, graphics and bullet points are all useful ways to help your customers pick out what they are looking for at a glance. Short videos on your renewable solutions are also a great alternative to text and can significantly bump up engagement.

Best Renewable Energy Website Examples & What Makes Them Effective

As renewable energy website designers ourselves, we know what works. Here are a few of the websites we’ve worked on – and some we haven’t – that have effective features:

Ecotricity

Bright, bold and easy to navigate with clear tabs for separate domestic and business customer journeys. Their commitment to sustainability is obvious. Lots of valuable tips for consumers on here too and plenty of large CTA buttons to encourage engagement.

Cierco

Clean, simple navigation with a modern design, high quality images and calming white space. The global map and location cards also bring their offshore projects to life and the blog page has a lot of authoritative content. (Read the case study)

Good Energy

Great visual contrast and bright design with a fast load time. Clearly differentiated services and educational resources on renewable energy solutions. The site also highlights their understanding of the UK and local energy markets.

100Green

A responsive, user friendly design with solid visuals, clear text blocks and bold CTAs. Their credentials, commitments and unique position in the energy market are also centre stage. The blog page has valuable content for consumers on a wide range of topics and there’s an extensive help section.

Green warmth

Optimised for all devices with a warm, contemporary design and prominent accreditation slider to build authority and trust. Easy navigation for customers wanting specific services and plenty of advice on energy grants, funding and loans available. Good resources page with support videos, FAQs and product information. (Read the case study)

Web Adept – Professional Renewable Energy Website Design

By incorporating the strategies and features above, there’s a greater chance your renewable energy website will stand out, attract more leads, and convert visitors into customers. Of course, it can sometimes be easier said than done.

If you don’t feel that you have the right technical knowledge to make the changes you need to, we can help. Our website designers not only create great-looking, fully optimised sites – we also understand the green energy sector.

Why not call us for a chat on 01437 720033 or send your query online?