
RDH Transport
- Listed in:
- Branding
All Things Wales was created to put fantastic Welsh businesses in the spotlight and help new audiences discover what’s on offer within Wales. From shopping locally, to selling Welsh products to buyers in the wider UK and beyond, the aim is to highlight the very best of Welsh businesses and help them thrive.
All Things Wales grew a large following on X (Twitter back then) in a short space of time. To build on this, they wanted to develop a brand new website that would give them a platform to further help audiences discover independent Welsh businesses. So, they called on us to help them create a strong brand identity to really make their mark.
Although the site was Welsh orientated, they wanted to think outside the box a little for the colour palette rather than using the traditional red, white and green colours, which was a fun challenge.
To keep everything sharp, we developed new brand guidelines for All Things Wales that epitomised ‘Welshness’ using colours that reflected Wales but fitted within the “no red, white and green” brief. Using blues for the coastline and sky, green (for the green, green grass of home), pink for the people and grey for the coal-mining heritage, we created a unique and impactful brand. All shades were kept nice and light to avoid anything too complicated for the eye. We nailed the brief with the finalised brand, giving a retro feel that is friendly but professional, and exudes quality and style.
We love all things Welsh too, so this was a great job to be involved in. And after getting the branding on point, we got to use it in our design for their full directory website. As projects go, it’s fun for us to not only craft a brand identity, but also incorporate all our creative work into other elements of the business.
Web Adept completed the full package for me including all of my branding which I am thrilled with. The feedback I’ve had regarding the website has been extremely positive which is everything with regards to what I’m am trying to achieve. I would highly recommend the team at Web Adept to build your shop window for you…..100%
A.W – All Things WalesWe love a branding brief! It doesn’t matter whether you’re starting from scratch or want to give your current brand a good makeover, we’re always ready to help you knock your brand identity into perfect shape. With the powerful combination of your unique vision and our digital and design skills, we really can take your business to new heights.
So, if now’s the time to discover the game changing impact that professional, cohesive branding can have on your business’s success, we’re waiting for your call.