Really Wild Emporium
branding

John and Julia Mansfield began with the Really Wild Soap company, producing natural soaps and skincare products using locally foraged ingredients. As keen wild foragers, they also ran workshops to teach people how to pick plants from the local land and coastlines. After Really Wild Soap took off, they managed to secure a huge building in the centre of St Davids and that’s when the Really Wild Emporium was born. Situated over four floors, the building has a restaurant serving delicious food with locally foraged ingredients and a shop selling all of their soaps and skincare. As well as that, there’s a B&B, and the latest development will be a learning area to run foraging based workshops from the comfort of the Emporium.

the brief

The Really Wild Emporium came to us to create fresh brand guidelines to ensure their offering was consistent across all platforms. They loved their main logo, so that didn’t need changing. Instead, we got to work on building the guidelines around their existing logo, creating colour palettes, graphics, fonts and social media graphics.

Although the logo needed to stay the same, we decided during the website discovery phase that splitting the different areas of the emporium by using different colour schemes would be a good way to differentiate each area whilst bringing it all into one website. As such, we created three further versions of the logo along with colour pallets for each one.

the solution

Using natural ingredients is integral to everything they do, so we created a brand pack which included graphics relating to seaweed and plants to emphasise what goes into their products. We kept the main colours green in keeping with the current logo and created the variants of the logos and a secondary colour pallet for each one. Social media graphics were also created to keep everything consistent. This was a solid basis on which to begin the website work; overall we hit the brief, and the client now has a strong brand identity which will help them to grow even further.

the highlight

We worked our Web Adept magic on a new website for them, incorporating their fresh branding. The graphics we designed made everything look cohesive and our concerted efforts in creating the colour palettes and new logos helped us differentiate the key areas on the site.

what the client said

We had some branding done by Webadept recently for our growing business. Cerys and the team were incredibly helpful in making sure that our businesses ethos was portrayed effectively through the branding that they produced. Communication was quick and they were more than happy to go back and forth between ideas to make sure that we got the best fit final product! Thank you 🙂

A.J – Really Wild Emporium

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