Carmarthen BID
website

Established in April 2020, Carmarthen BID’s mission is to give 400 businesses and service providers in this historic town a brighter future. Their core aims are to improve business profitability, reduce the number of empty shops in the town centre, and upgrade the parking experience for shoppers. BID is financed by a small levy on the rates of the businesses in the qualifying area and managed by a board of directors including representatives of local businesses and other organisations, with one seat occupied by the county council.

the brief

The BID team asked us to design a new directory style website to promote businesses in Carmarthen, bring more visitors to the town, and get consumers to spend those all-important pennies in local shops.

To cater to both English and Welsh speakers, the BID team wanted a bilingual website that had all the features needed to meet their goals, like a members’ log in area and events calendar.

the solution

Our digital experts designed and developed a first-class bilingual website – the perfect platform to promote all the businesses that Carmarthen BID supports.

Location was obviously a key focus here, so we made sure that website users could plan their visit in the most intuitive way possible. The BID team were really receptive to our suggestions which resulted in us adding an easy-to-use interactive map, and a plan your day page with details of transport links and parking. As there’s a lot going on in Carmarthen, we also included an events and news page, so no-one misses out on all the fun.

high quality images

The images here needed to create a friendly, professional tone that effectively reflects both the community spirit and the quality of the wide range of products and services on offer in Carmarthen. As a directory based site, we also wanted to make sure that each business was represented with high spec images and logos that promote their individual brands in the right way.

other challenges

BID took one for the team here, gathering all the directory info for the businesses they support – a super time-consuming process. They did an excellent job, though, and made our job much easier by giving us everything we needed.

Bilingual sites present a unique challenge. Ideally, they need to take you to the equivalent page in Welsh if you switch languages, instead of sending you all the way back to the home page as many sites do. We’re experts in finding innovative solutions and making sure this home page hassle doesn’t happen. In fact, we won the Carmarthen BID tender after being recommended by another digital agency who liked the way we tackled problems like this and came up with new ideas that they hadn’t even considered.

what the client said

The WebAdept team worked with the Carmarthen BID to identify our needs and requirements and then put solutions in place for us. The training videos and ongoing support from technicians have proven invaluable as we start to populate the site more fully. Thrilled with the branding exercise and the visuals we have achieved.

G.R – Carmarthen BID

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