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Mid Wales Tours
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Having lived here for 30 years, retired police officer Sean Westlake knows the beautiful hills and valleys of Mid Wales like the back of his hand. Combining his local knowledge with his passion for motorbikes, he founded Mid Wales Tours, where customers get to explore the stunning landscape in his motorcycle and sidecar. As tourism experiences go, it’s like nothing else, that’s for sure. After 18 months of planning, and qualifying as a member of the prestigious Wales Official Tourist Guide Association, Sean was all set hit the road. His epic tours include a coast, castles, and lakes tour that visits Aberystwyth, Harlech, and Bala; an abbey and bridges tour featuring stops at Strata Florida and Devil’s Bridge, and custom-designed trips that cater to individual preferences.

the brief

With our reputation as one of the best website design agencies in Wales, Sean asked us to create eye-catching, easily recognisable branding for the new business and a website that fitted in with company brand guidelines.

The website needed to give customers a real taste of what they could expect and get customers clicking to book his full and half-day tours.

This meant we needed to integrate responsive ecommerce features that enabled clients to book tours directly online, as well as including a quick and easy enquiry form, and a blog where Sean could share his adventures in Wales. Sean and his team wanted to be able to work the back end of the site themselves, so we delivered online CMS training to help them get to grips with how it all works. 

the solution

Our web team came up with brand guidelines that are fun, consistent, memorable and work both online across the website and social media accounts, as well as offline on business cards, T-shirts, and other promotional materials.

We knocked it out of the park with an attention-grabbing website that draws people into wanting a taste of the Mid Wales Tours experience. Sean’s website has become his shop front, till system, and organiser. He’s a popular man, so we added a handy availability calendar with ecommerce functionality that enabled him to take bookings 24/7 while he focuses on doing what he loves most. All our effort saves him time and money and cuts down on the hassle of having to reply to people’s enquiries at the end of a long day. It also ensures that Sean can’t get double booked.

high quality images

Sean really liked the idea of including a cool video header for extra impact so, of course, we made it happen. We’re reallylucky that Mid Wales is such a spectacular part of the country, so adding incredible images isn’t hard – and Sean had plenty. Visuals were particularly important here because of the nature of the business. Not only do the photos and video make the site look great, but they also give customers a true feel for the adventures that await.

the highlight

We had a blast helping Sean make his dream a reality. We always go the extra mile, so we took the time to find out about his vision, how he’d like his business to work, and the sort of clients he wants to attract to his tours. Then, we gave him impactful branding and a hard-working website that takes bookings round the clock.

Having had the pleasure of working with Sean, we soon realised he’s a brilliant storyteller – a rare talent that can really help him engage with his audience and grow his brand. So, we made sure to include a blog space where Sean can be his incomparable self and connect with the world.

what the client said

From the first phone call I felt like I was being looked after. They understood where I was coming from and what I wanted. Web Adept delivered on everything I am really pleased on how things have gone. I would recommend Web Adept to anyone who wants a professional product fit for the market.

S.W – Mid Wales Tours

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