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PinPoint Bags
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Established in 2006, Pinpoint Manufacturing are specialists in the production of high quality, British-made commercial and industrial bags. From their base in Penclawdd, they offer an extensive range of over 150 products, all expertly designed and evaluated to meet rigorous health and safety standards, including scaffold lifting bags, hoist bags, material lifting bags, as well as tool and bespoke bags. Pinpoint’s team pride themselves on delivering excellent customer service, focusing on efficiency and flexibility, and have successfully grown the company to attract customers from across Europe.

the brief

While customers love their products and wonderful service, the same couldn’t be said of their old website. It was dark, uninviting, and uninspiring, in total contrast to the vibrant colours and sleek designs of their bags and their proactive, customer-centric approach to service.

What they needed was a lighter, more welcoming, user-friendly website that packed a punch and made the buying experience seamless. With customers scattered throughout Europe, they also needed a site that was capable of functioning equally well in other languages, particularly German and Spanish.

the solution

We like to get to know our clients well at Web Adept – after all, people are at the heart of every business. We took time to understand the company and its clients, with a focus on how Pinpoint solves customers’ problems and the way in which visitors would be using the site.

Once we’d got that locked down, our design and development crew created a lighter, more welcoming website with a sharp, modern feel. Everything was tailored to show off their products to the max and encourage enquiries while simultaneously taking the user journey to new heights.

And it worked. The stats don’t lie – customers now stay on the site for longer and view more pages per visit, enhancing the shopping experience and reducing the site’s bounce rate.

high quality images

As a product focussed platform, this site was bursting with photos that gave customers all the visual information they needed to assess the bags and tempt them to buy. The images were also instrumental in transforming their online presence from dull and dreary to bright and eye-catching.

other challenges

If you’ve ever had to switch between languages on a multi-lingual website, you’ll know it can sometimes be a frustrating process. If it’s not done well, it’ll take you back to the homepage by default when changing languages – which doesn’t persuade people to stay on the site and continue their purchase. At Web Adept, our designers ensure that doesn’t happen. We set up Pinpoint’s contact page in English so that it flips to the equivalent contact page in Spanish or German when selected, without all that extra navigation. 

It’s these small touches that make the user experience feel easy and smooth, rather than cumbersome and unwelcoming. Now, Pinpoint has a website which will help the business flourish.

what the client said

Web Adept were responsive, professional, and cost-effective with our website redesign. They took our requirements and delivered what was asked for. Where changes were required, they were done speedily. All contact was not just professional, but friendly too. Can’t recommend them enough!

K.L – PinPoint Bags

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