Kratos Clothing
website

Ever wanted to move seamlessly between the gym and everyday life? Young entrepreneur Jimmy Evans spotted a gap in the ‘athleisure’ market between men’s gym and athletic wear and everyday clothing, so he created Kratos – a brand offering stylish and comfortable multi-purpose clothing. Named after the Greek god of strength, Kratos aims to reflect the strength of men physically, mentally, spiritually, and emotionally. It’s not just about getting ripped. It’s also about endurance, overcoming adversity, and having compassion for the people and world around you.

As a socially minded company, Kratos is committed to improving mental health and sustainability. Having partnered with non-profit charity SportingMinds UK, Kratos donate £1 from every sale to help the charity provide free one-to-one mental health support for young UK athletes. On the environmental front, their packaging is fully biodegradable and compostable, and they use UK-based manufacturers in partnership with Ecologi who are actively involved in carbon offset schemes like climate positive workforce schemes, tree-planting, and other climate action projects.

the brief

We were asked to create a high impact, secure, and easy to navigate e-commerce website aimed at young men aged between 18 and 26 living in the UK.

As a new online business, Kratos is based on highly original designs and an innovative concept, so we needed to blow them away with an on-brand website that reflected their unique position in the men’s clothing marketplace. And, of course, we needed to show how Kratos’s remarkable ethos made it unique compared to other online brands.

The clients also wanted us to display individual products effectively, arranging them into three sections – Legacy, Resilience, and Drive.

In essence, we knew that, in terms of business success, pretty much everything hinged on the look of the website and the user experience.

the solution

It was a real pleasure to help this new business create the ultimate online shop window.

Kratos now has a sleek and sophisticated e-commerce site with strong product images and compelling brand visuals. It’s an enticing site – once you’re on, you just can’t help but stay and have a good nose around at all the nice kit.

We made it easy to navigate with a few functional marketing tools, like a news blog and newsletter sign up area to help convert one-off customers into returning visitors and create a Kratos community.

It goes without saying that, as an e-commerce site, security is important, so it has all the vital features to ensure that data is safe, and customers feel happy to use its payment gateways.

high quality images

Kratos is a cool, innovative and forward-thinking company, which meant that every image on the site had to fit the brand to a tee and show customers how equally great they would look in the clothing. So, our focus here was on showing the products off to their very best and ensuring that the overall look of the site was cohesive and eye-catching.

other challenges

Kratos founder Jimmy is built of different stuff. He was in his last year of university during the design phase, so he was more than a little busy juggling the completion of his dissertation and exams with getting us all the assets we needed for the site.

Luckily, he’s a legend, so deserves huge credit for pulling it all off and getting through the launch. With his work ethic and growing reputation as a talented young entrepreneur, we at Web Adept are confident he’ll make a huge success of Kratos.

what the client said

Had an excellent experience with everyone I interacted with at Web Adept. As a new and young business owner they were fantastic in accommodating my needs in terms of deadlines and understanding the project. Over the moon with the end result and could not recommend the team more!

J.E – Kratos Clothing

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