GJ Mats
- Listed in:
- Digital Marketing


Vaughans has been one of Wales’s leading electrical retailers since 1971. A respected family-run business, they have five showrooms across Wales, knowledgeable staff who know their products, and a reputation built on exceptional customer service. Their range covers pretty much everything: white goods, home entertainment, IT, and general electrical for homes and businesses.
The Vaughans team wanted their online advertising to work harder. With a product range as broad as theirs, the challenge wasn’t just getting in front of people – it was getting in front of the right people.
Our team went through their Google Ads campaigns to improve keyword targeting, create a cleaner campaign structure, and then we tracked and adjusted in real time to get the best returns on their ad investment.

The campaigns quickly began gaining traction as the improved targeting increased visibility across key product searches. The ads achieved a click-through rate of just over 4%, a strong level of engagement for retail search advertising.
Just as importantly, that traffic has been highly relevant. The campaigns are now bringing a steady flow of potential customers to the website from people actively searching for electrical products.
In a competitive retail market, that kind of engagement is a strong indicator that the advertising is reaching the right audience at the right time.



Don’t worry, if your digital marketing isn’t getting the results you want, you’re not the only one. Fortunately, we help businesses like yours to perfect your overall strategy, power through those pesky digital roadblocks that are holding you back – and everything in between.
After 30 odd years in the game, we’ve got some serious know-how. So, if you’re looking for experienced, friendly experts who’ve got the whole digital marketing thing down to a fine art, get in touch for a chat.