Google Ads Case Study:
Vaughans Electrical

Vaughans has been one of Wales’s leading electrical retailers since 1971. A respected family-run business, they have five showrooms across Wales, knowledgeable staff who know their products, and a reputation built on exceptional customer service. Their range covers pretty much everything: white goods, home entertainment, IT, and general electrical for homes and businesses.

how we helped

The Vaughans team wanted their online advertising to work harder. With a product range as broad as theirs, the challenge wasn’t just getting in front of people – it was getting in front of the right people.

Our team went through their Google Ads campaigns to improve keyword targeting, create a cleaner campaign structure, and then we tracked and adjusted in real time to get the best returns on their ad investment.

the outcome

The campaigns quickly began gaining traction as the improved targeting increased visibility across key product searches. The ads achieved a click-through rate of just over 4%, a strong level of engagement for retail search advertising.

Just as importantly, that traffic has been highly relevant. The campaigns are now bringing a steady flow of potential customers to the website from people actively searching for electrical products.

In a competitive retail market, that kind of engagement is a strong indicator that the advertising is reaching the right audience at the right time.

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