How Can Digital Consultancy Boost Business Growth? 

Staying up to speed with the constantly evolving digital landscape is a full-time job. If you’re busy running a B2B business, you’ll know just how difficult it can be to even maintain the basics of having an online presence, let alone stay on, or even ahead, of the curve. The truth is, that if you’re not optimising the digital side of things your bottom line and, ultimately the growth of your business, will suffer.  

As we’ve got an (almost) 30-year track record of helping clients of all sizes get their digital act together, we thought we’d give you a heads up on just how much value an experienced digital consultant can bring to your business.  

How digital consultants drive business growth 

So, what is ‘digital consultancy’ exactly? To us, it means delivering expert training, mentoring and support to create, implement and maintain optimal digital strategies specifically tailored to your unique business goals. It should never be a ‘cut and paste’ exercise, it’s all about giving your business the perfect digital tools and knowledge so you can take full advantage of all your online opportunities, stay competitive across your digital platforms and accelerate growth. 

Some of the benefits of digital consultancy for B2B companies include: 

1. Optimising your online presence and connection with customers:

A digital specialist can give you all the pointers you need on how to enhance your website, keep your brand consistent, boost your online visibility, make your social media profiles the envy of your competitors and much more besides. They also know how to navigate market trends, leverage customer behaviour and create campaigns that connect with your specific target demographic. 

2. Having specially tailored marketing strategies:

Any consultant worth their salt will get to know you and your business from the ground up. For example, we love a good digital audit here at Web Adept as it gives us all the information we need to pinpoint where you are now versus where you want to be. From those solid foundations, we create a customised digital marketing plan that’s perfectly in sync with your ambitions and gives you everything you need to make it happen.

3. Making the best possible use of your data:

The ability to make data-driven decisions is a sure-fire way to maximise ROI. A digital expert will make sure you’re making the most of analytics tools, effectively measuring the performance of your campaigns and making the right adjustments and improvements as you go. 

4. Improving your search engine rankings:

Everyone wants to climb up the search engine rankings but there’s no question that it takes specialist SEO knowledge to give your business the best shot at Google glory. So, it pays to bring in some expert help if you want to rank higher, drive more traffic and increase leads.

5. Getting a better ROI for your paid advertising:

Another area where it’s worth bringing in someone with more expertise is paid advertising. Having a specialist who knows their way around pay-per-click (PPC) campaigns will give you the best possible return on your ad spend, ensuring you are targeting exactly the right audience and generating high-quality leads. 

6. Boosting digital skills for a sustainable future:

Digital transformation consulting for B2B growth doesn’t just offer immediate gains. It gives your business a better grounding in all things digital, greater confidence and more opportunity for sustainable growth moving forward. Consulting a digital expert is useful whatever your business’s digital marketing set up may be. For example, if you already have a digital department but need to address some knowledge gaps, you can bring in people like us to deliver the bespoke training you need. Alternatively, if you don’t have the luxury of an in-house team, working with a digital mentor means you get the dedicated support you need without having to take on extra staff.  

Digital mentoring in action

It’s perhaps easier to understand how hiring a digital consultant could work for you in practice by using real world examples. In our case here at Web Adept, our consultancy track record is broad and includes everyone from one-man bands and SMEs to charities and government bodies. 

For example, as part of our consultancy partnership with Superfast Business Wales, we’ve trained over 2500 businesses from all sectors, delivering over 500 face-to-face and online digital workshops, ranging from beginner to advanced level on topics including: ecommerce, social media, SEO, digital marketing, website considerations, newsletter marketing and starting your business online.  

Similarly, as Lloyds Bank Digital Academy training partners, we delivered a series of in-person workshops designed to improve the digital capabilities of businesses. 

We’ve also enjoyed a long term partnership with Bluebird Care, one of the UK’s largest domiciliary care companies. Following our initial audit, we went on to deliver workshops to upskill staff, created tailored digital marketing strategies and supported the team to adjust and improve campaigns in real time. 

Plus, we’ve delivered keynote presentations to the Welsh government and leading corporates on digital topics. 

A pretty eclectic mix but all part of an extensive consultancy portfolio that we’re very proud of here at Web Adept HQ.

How to Choose the Right Digital Consultant 

If you’re looking for a digital consultant, our top tips for finding the right fit for you are: 

• Do they have the right credentials and proven expertise with businesses of your type, size, and sector? 
• Are they clear and open about how they work, timelines, deliverables, costs and expectations?  
• Can they back up what they offer with examples of success stories and long-term working partnerships?  
• Do they align with your way of working – do they share your values, do they have a focus on collaboration, do they practise open communication, etc.? 

It’s important to find a digital partner who aligns with your goals and way of working, so don’t be afraid to ask questions.  

Work with Web Adept  

At Web Adept, we’ve spent decades delivering digital strategy consulting for B2B success. From digital audits and marketing strategy to ad campaigns, training workshops and everything in between, we’ve got you covered – whether you just need focussed support to address specific issues or want us to jump in and serve as your digital marketing department. 

So, if you want to forge ahead and improve business performance with digital consultancy, or still aren’t sure whether it’s the right move for you, why not get in touch with our digital mentors to talk through your options?  

Just give us a call on 01437 720033 or opt for an online chat to find out more. 

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