Our Top 10 Digital Marketing Insights for Renewable Energy Companies in 2025 

The global push towards sustainability and greener technologies continues to fuel the growth of the renewable energy sector, with the latest statistics indicating a compound annual growth rate (CAGR) of 20.3% by 2030. 

From a marketing perspective, the increased competition this brings to the digital space means it’s even harder to stand out. That’s where a well-executed digital marketing strategy comes into its own. With this solid foundation in place, your renewable energy company has far more potential to build brand awareness, educate potential customers, and generate valuable leads.  

As we’ve worked with a few clients in the energy sector over the years – including key players in the global wind turbine sector Cierco Energy; future focussed leaders in sustainable energy supplies Dragon LNG & Dragon Energy; and trusted local renewable heating solutions providers Green Warmth – we thought we’d share our top 10 of the most useful digital marketing insights for green energy brands in 2025. 

1. Offer more educational content

Customers are increasingly concerned about their environmental impact and, therefore, keen to know more about renewable energy technologies. Providing relevant information across your various marketing channels is a great way to fill that need whilst cultivating trust, generating leads, and building authority in your sector. 

Pro tips: 

• Create regular blog posts on topics like emerging technologies, how to save more energy etc. 
• Add explainer videos to your social media channels or website. 
• Give customers real world examples that they can relate to with case studies. 

You can also cluster your content around targeted renewable energy keywords to boost Search Engine Optimisation (SEO). 

2. Master the art of SEO  

As we’ve touched on the topic of Search Engine Optimisation, it’s worth having a fresh look at whether your SEO strategy is still working for you. A higher search ranking is crucial for generating consistent organic traffic and quality leads, but trends change, and customer habits evolve, so your SEO strategy needs regular attention. 

Pro tips: 

• Think like your customers and integrate green energy search terms like “renewable energy incentives” or “solar power benefits,” into your content. 
• Optimise for local, location-based keywords/phrases, e.g. “ground source heat pump installers near me” or “renewable energy companies in Wales.” 
• Use Google My Business if you don’t already. 
• Make sure your technical SEO is up to spec by checking your website has a fast load time and is mobile-friendly. 

3. Use paid digital advertising campaigns

Organic reach only goes so far. If you want to be front and centre in your sector, paid ads are the way to go, especially if you’re trying to drive promotions or time-sensitive offers.  

Pro tips:

• Run paid ads across social media channels to promote your educational content and function as lead magnets. 
• Create a Google Ad campaign – these can be highly effective if you get them right. 
• Craft a retargeting ad campaign aimed at previous customers or site visitors. 

4. Focus on lead generation 

Long sales cycles are typical in the renewable energy industry which means generating and nurturing leads is particularly important.  

Pro tips: 

• Offer lead magnets that would appeal to your customer base, like guides on how to lower energy bills with solar panels, for example. 
• Create email campaigns with regular energy-saving tips and promotions. 
• Make your customer journey as straightforward and personable as possible. 
• Use CRM tools to make lead management easier and more efficient.

5. Invest in Video Marketing  

Video remains one of the most engaging and successful formats for digital content, so if you haven’t already made it a key part of your marketing arsenal, now is the time. 

Pro tips: 

• Create behind the scenes videos, product demonstrations or step by step timelapse videos for your projects. 
• Video your customers’ testimonials to build credibility. 
• Leverage individual expertise and create “Meet the team” videos that highlight your specialist knowledge. 

6. Get active on social media 

Social media is still an incredibly effective part of any digital marketing strategy in promoting your offering, educating consumers, and building connections with eco-conscious audiences. 

Pro tips: 

• Post educational content, company updates, industry news – a cohesive but eclectic mix of content that will keep customers interested and engaged. 
• Get interactive with energy surveys, challenges, and assessments. 
• Use highly visual campaigns (like the video content mentioned above), infographics posts, project photos etc. 
• Create your own hashtag campaign to boost reach. 
• Liking and sharing other relevant content also helps extend your reach. 

7. Craft a sustainable brand story 

Sustainability is a key element of any brand’s identity, but it’s especially true in the renewable energy sector for obvious reasons. Eco-conscious consumers are more likely to engage with brands who wear their sustainability ethos on their sleeves. 

Pro tips: 

• Create a dedicated space on your website that details your sustainability goals in full. 
• Promote any social responsibility initiatives you’re involved with. 
• Share customer success stories that highlight how you helped them reduce their carbon footprint. 
• Make sure any industry certifications that display your commitment and credentials feature prominently on your website. 

8. Dig into the data 

Measuring the results of your marketing efforts by digging deep into the analytics and reporting is the smartest way possible to refine your strategy and maximise your return on investment. 

Pro tips: 

• Regularly assess your Pay Per Click advertising and email reports  
• Monitor performance with Google Analytics and keyword tracking tools.  
• Use feedback surveys to collect valuable customer insights. 
• Leverage predictive analytics to anticipate trends and modify your campaigns. 

9. Adopt innovative technologies 

AI and other emerging technologies are transforming the digital marketing world. Going forward, an awareness of the tech implementation that could benefit your marketing efforts and help you stay ahead of competitors in the green energy industry will be crucial.  

 Pro tips: 

• AI-powered tools are incredibly useful (and can save you a ton of valuable time) – think personalized marketing, automated emails, chatbots, etc. 
• Augmented Reality (AR) is already making waves, giving customers the opportunity to experience your offerings virtually, like installations, for example. 
• Recent technology has both general business and industry specific applications that could give you an advantage, so keeping up to date with tech trends is worth the effort. 

10. Develop Strategic Partnerships 

You don’t have to do everything on your own. Collaborating with others is an effective way to enhance credibility and expand your reach. 

 Pro tips: 

• Make mutually beneficial alliances with useful industry movers and shakers and promote your partnerships across your marketing channels. 
• Get involved with local community initiatives. 
• Partner with a professional digital marketing agency to get the best return on investment from your marketing budget. 

Digital marketing support for renewable energy companies  

Having collaborated with luminaries of the renewable energy sector like Cierco, Dragon Energy and Green Warmth, we understand the industry and how to communicate effectively with your customers across your digital platforms. 

If you need help to create a more robust digital marketing strategy that will elevate your business above the competition, we’re here to help you with everything from brand visibility and lead generation to building authority and making your ad spend go further than ever before. 

Ready to power up your marketing in 2025?  
Contact us today! 

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