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Baker Charles
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A leading financial recruitment company in central London, Baker Charles’s specialist head-hunters find the perfect candidates at all levels of seniority for clients ranging from SMEs to multinational brands across multiple sectors, including retail, hospitality, media and entertainment, beauty, human resources, and IT. Renowned for building trusted, long-standing relationships with clients, Baker Charles have a deep understanding of the financial and accounting recruitment sector and place first-rate candidates who will be an asset to their organisations.

the brief

We first collaborated with Baker Charles a few years ago after the MD found us on LinkedIn and asked us for a full digital audit and website redesign. The brief then was to revamp their outdated site and give it the ‘wow factor’ needed to impress both potential clients and candidates in such a competitive industry. The site needed to be further up the search pages, incorporate landing pages for a pay per click advertising campaign (run by us), integrate their specialist jobs platform to advertise available positions, help candidates search for open jobs easily and include a live chat function.

However, as a switched on company based in the heart of London, the Baker Charles team understand the importance of refreshing a website regularly. So, we were very pleased when they recently came back to us for version two. Essentially, they asked for a quick makeover and a jiggle of the site map to keep things fresh and the SEO gods happy.

the solution

The previous version of their website was all done to our usual high spec, so the design tweaking was pretty seamless. Plus, we already had a good understanding of their brand and preferences which keeps thing cohesive. We gave them a slick, updated brochure site whilst incorporating the all-important jobs board which allows users to seamlessly upload their CVs and apply for positions.

As we still do their paid marketing, we made sure all the analytics and specific tracking codes were transferred over, so the campaigns weren’t affected. They also use our support package, which means we back everything up and do software & plugin updates each month for them, giving them peace of mind and keeping everything in tip top condition.

high quality images

High-quality images were a key element of the website and played an instrumental part in conveying the smart, professional feel a company like Baker Charles needs for their online presence.

other challenges

We’re no stranger to the main challenge on this one – images were a bit thin on the ground. It’s something many businesses struggle with when building a website.

That’s why we have a few tricks up our sleeves, including a comprehensive stock images library that comes in very handy on projects like this. The Baker Charles team provided staff shots, and we sourced some stylish, on-brand stock photos for their team to sign off on and it all works a treat.

what the client said

We’ve been working with Web Adept for a couple of years and continue to be delighted with their service and the results we generate from our marketing campaigns.

R.B – Baker Charles

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