The Real Adventure
Company

The Real Adventure Company run bespoke coastal adventures in Pembrokeshire, offering a variety of activities such as kayaking, surfing and coasteering. Founder Pete Ward brings over 30 years’ experience of adventure sports leadership and a lifetime of knowledge of Wales’s natural coastal environment. Popular with both locals and holidaymakers, Pete’s private, personalised tours offer the ultimate outdoor experience on the Pembrokeshire Coast.

the brief

Their current website was 10 years old, so needed a refresh to improve functionality and to showcase the business in a more modern and impactful format. As personalisation and bespoke services are a core feature of the brand, the website also had to reflect this in both the copy and the overall design.

Improving user experience and trust-building were also key elements of the design brief.

the solution

Our web developers updated the design, giving the site a much more modern, clean and user friendly feel, with a fixed navigation bar, expandable FAQs section, booking form integration, reviews and accreditation sliders.

We also provided on-brand copy and did back-end SEO work to protect search results, including keyword mapping and research, image and meta description optimisation, and the addition of internal links throughout the website. The result is a responsive, highly visual site that customers can connect with.

high quality images

On-brand, service-focussed images are important for any website but essential for an outdoor adventure brand. Fortunately, Pete is an ace photographer (and offers photo packages alongside the adventures), so there was no shortage of epic shots to populate the website. Having authentic images to work with not only looks great design-wise but also helps potential customers connect with the experiences.

the highlight

We love a super responsive and collaborative client, so this project was brilliant to work on. Pete was very quick when we had questions and worked closely with our copywriter to make sure the text for the site had the right tone for the business – especially important when your adventure model is so personalised and distinct.

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