Ty Nant Outdoors
website

A family-run adventure company based in Llangollen, North Wales, Ty Nant Outdoors offers high-quality activities including everything from kayaking, rafting, canoeing, and gorge walking to climbing, mountaineering, hillwalking, abseiling, paintballing, quad biking, and bushcraft. Catering to families, individuals, schools, and other groups, Ty Nant prides itself on its affordable prices, first-class instructors and giving its many clients epic Welsh adventures. As well as offering a range of taster sessions to help people find the activities they love, they also provide professional outdoor activity awards and qualifications.

the brief

We work with quite a few adventure activity clients, so we know our way around the sector and what works on the digital side of things. The Ty Nant team tasked us with creating a new and improved website that would grab people’s attention, offer a better user journey, and seriously improve the conversion rate for online sales of adventure activities.

To do that, the site needed an e-commerce capability and an inspirational video header to catch the eye the instant someone landed on the site. They also wanted to add a more concise site map and an enquiry form and newsletter sign-up to keep in touch with potential clients. They also needed some of our famous CMS training so they could edit the site’s content themselves moving forward.

the solution

The new website positions Ty Nant as leaders in their marketplace with an in-your-face homepage ‘hero video’ to get customers hyped about what’s on offer.

We added compelling ‘Book Now’ calls to action for each course and by integrating their Booking Hound system, we’ve enabled customers to book an activity in just a few simple clicks. Other new features include a newsletter signup area, and each product page has an itinerary and interactive Google maps page so that clients know exactly where to go for each activity. We also worked on the SEO, so the website jumps up the search engine results, and ensured a smooth site migration from the old website.

Trust building is critical for any brand, but especially in the outdoor activity sector. So, we made sure that Ty Nant’s many affiliation badges and review ratings were prominent throughout the website to help build confidence in the company.

high quality images

Adrenaline-filled action shots combined with great photos of the gorgeous Welsh countryside really give the site an exciting, outdoorsy and expansive feel, showing customers just what they can expect when they join a Ty Nant adventure.

other challenges

Site migration can be one of the trickier aspects of the web design process but it’s something we do regularly, so we have a few tricks up our sleeves to make it a seamless as possible.

As we needed to take the information across from the old website and make the site map more concise, we made sure to set up a batch of 301 redirects for SEO purposes. That way, we could launch the new website whilst ensuring it wouldn’t fall off the radar with the likes of Google, Bing, and Yahoo.

what the client said

Web Adept have helped bring and maintain my company out of the dark ages in terms of websites and online appearance.

A.T – Ty Nant

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