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Atheston Firewood
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Established in 2009 by the Bodfish family near Narberth in Pembrokeshire, Atheston Firewood has grown to be one of the leading firewood suppliers in West Wales. As well as delivering sustainably harvested ready to burn firewood to your door, the company also offers landscaping products, premium sawn timber, and extensive woodland management services.

The Brief

The old website was experiencing a few critical operating problems, and was looking its age, so the whole thing needed modernising to make it run smoothly. The e-commerce function wasn’t working and the site was running an out-of-date version of OpenCart, making changes challenging.

The Atheston team wanted the new site to have a more modern and impactful look with an ‘outdoor’ feel.

The Solution

Our web design team created a bold, bright, clear site that emphasises all the key elements of the business and makes the buyer journey as straightforward as possible. We integrated WooCommerce for the shop area and made sure each product page gives customers all the options and information they need. We also included a testimonials slider to put their satisfied customers front and centre, and integrated a newsletter sign up feature.

high quality images

As product photos are obviously a key feature on any e-commerce site, we included plenty of large, clear images of the items for sale. The woodland management page also highlights the range of professional equipment the team have at their disposal to carry out the job. (And we cherry picked a few shots featuring the family Labrador because dogs are awesome, obviously.)

other challenges

This was a fairly uncomplicated design project for our team but getting the e-commerce element right was the most important part of this job, especially as the company had been dealing with so many issues with their previous website.

It’s always extra satisfying when we can solve problems that are affecting a business’s online performance, so we enjoyed helping the Atheston team get everything running smoothly.

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